Palgrove
Palgrove
Yajambee Farms
Ethical farming, told honestly.
Translating Yajambee Farms' regenerative practice into a compelling digital narrative.
Translating Yajambee Farms' regenerative practice into a compelling digital narrative.
OGA Creative partnered with Yajambee Farms to translate their commitment to ethical, regenerative farming into a compelling digital narrative. Nestled in the Moreton Bay Hinterland, this family-run operation needed a visual identity and performance-led strategy that could connect their 100% grass-fed beef and luxury farm stay with a conscious South East Queensland audience.
We delivered a flagship Brand Story video and a comprehensive suite of social media assets, supported by targeted digital advertising campaigns across Meta and Google. By combining high-end production with ongoing improvements to their digital home, we helped Yajambee Farms turn their passion for the land into a structured and growing movement.
Yajambee Farms is more than a cattle property; it is an ethos-driven business focused on environmental stewardship and transparency. Their primary challenge was visibility in a crowded boutique food market.
While their nose-to-tail philosophy and sustainable practices set them apart, they needed a way to bridge the gap between their remote Mount Mee location and the families they serve in the city.
The goal was to demonstrate quality through digital channels, ensuring that their message of sustainability did not just reach people, but resonated enough to drive direct-to-farm orders and luxury stay bookings.
We stepped in to humanise the brand through a grower-first lens, starting with a flagship Brand Story video. The piece focused on the family behind the farm, capturing the ethical reality of their regenerative practices and the raw beauty of their land.
From there, we developed a cohesive social media strategy, creating high-impact assets with a premium, authentic feel across every feed.
To turn awareness into revenue, we built and managed a full digital advertising program across Google and Meta, with creative and audience targeting purpose-built to sell beef boxes direct to South East Queensland families. Search, social, and retargeting layers worked together to move new customers from first impression to checkout, while we took an advisory role on the website to smooth the path from ad click to confirmed order.
The Google and Meta advertising program drove a significant lift in beef box sales, opening a reliable direct-to-customer channel that complemented the farm's premium positioning. Paid campaigns consistently delivered new buyers at strong return on ad spend, with retargeting bringing them back for repeat orders.
Alongside the performance work, Yajambee Farms now has a digital presence that matches the premium nature of the operation. The brand clearly communicates a sense of place and purpose, shifting perception from a simple meat supplier to a vital local movement.
Through consistent social content, precise digital advertising, and ongoing technical support, the team has built a loyal audience and a stable foundation for growth in sustainable, ethical agriculture.
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