Mumblebone
Brand story film, on-property photography, graphic design and a bespoke website for Palgrove, one of Australia's largest and most established seedstock operations.
Palgrove is one of Australia's largest and most established seedstock operations, breeding Charolais and Ultrablack cattle on a scale that has made the name synonymous with Australian beef genetics.
OGA Creative partnered with Palgrove to tell that story. A brand story film anchors the work, supported by on-property photography, a bespoke website and a graphic design system that carries the brand across every touchpoint.
Palgrove's reputation is built on decades of breeding, scale and consistency. The challenge was translating an operation of that pedigree into a brand story that resonates as clearly with long-standing clients as it does with the next producer searching for them online.
They needed a story that felt as established as the herd itself, without slipping into the generic ag-brand language that dominates the category.
We led with a brand story film that captures the working reality of Palgrove, from the country to the cattle to the people behind the program. The film anchors the brand and gives every other touchpoint a single, consistent voice.
On-property photography documented the herd, the team and the land in detail. A bespoke website brings the brand, the herd and the sale calendar together in one place, and a flexible graphic design system extends the story into social, print and campaign collateral.
Palgrove now has a brand story that matches the scale and pedigree of the operation, with a film, a website and a creative system that carry the message consistently across every channel.
The result is a body of work as considered as the breeding program it represents.
A few projects where this discipline carried the work.
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