Bendcraft
A sharper digital presence for metal processing specialists.
Website, campaign, photography and video support for Bendcraft's specialist metal processing business.
Metal Processing Specialists, Bendcraft are specialist suppliers of laser cut, rolled and mandrel bent metal, and use state-of-the-art technology to accurately profile cut, bend or curve almost any kind of metal.
OGA lifted the professional, slick overall look by rebranding Bendcraft with a new logo, website, printed collateral, plus created videos and still photography.
01
Technical capability needed a sharper presentation
Bendcraft operates with specialist equipment and processes, from laser profiling to rolling and mandrel bending. Its presentation needed to make that capability understandable to buyers who care about accuracy, material knowledge and reliable delivery.
The existing identity and digital presence did not reflect the precision or scale visible inside the workshop.
02
Brand, website and production working together
Oga refreshed the Bendcraft identity and applied it across a new website, business stationery and printed collateral. Photography and video captured the team, machinery and fabrication process in the environment where the work happens.
The website organises Bendcraft's services around customer needs while the visual material provides credible evidence of the operation behind those services.
03
A consistent industrial brand
The completed system gives Bendcraft one professional presentation across sales conversations, printed material and the website.
Rather than relying on technical claims alone, the brand can show the equipment, people and finished work that support its position as a specialist metal processor.
Selected work.
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