Four producers in hats leaning on a farm gate with a small black dog

Australian Good Meat

Stories from across Australian meat production.

Photography and video production for Australian Good Meat and Meat & Livestock Australia, documenting ethical, sustainable and quality meat production.

Over the last three years, we have had the incredible opportunity to partner with Australian Good Meat and Meat & Livestock Australia to produce a portfolio of more than 200 videos.

This collaboration has been transformative. Australian Good Meat and MLA are industry leaders committed to ethical, sustainable, and quality meat production, a vision that aligns with our aim to tell impactful stories through visual content.

Together, we have ventured across Australia, showcasing sustainable farming practices, consumer education and culinary inspiration. The resulting video content has reached millions globally, and we look forward to continuing this rewarding partnership.

Three Stockyard Beef team members sitting together outdoors in branded jackets

Two people in hats handling two horses beside cattle yards on a sunny day

Black calf with an ear tag standing in tall green pasture

A national story told farm by farm

Australian meat production is not one location or one voice. The content program had to represent producers, processors, researchers and food professionals across very different regions while remaining accurate, respectful and useful to a broad audience.

Each story needed to stand on its own and still contribute to the larger Australian Good Meat platform around responsible production, animal care, sustainability and food knowledge.

Production built for real conditions

Oga travelled to properties and businesses across Australia to interview participants and document their work where it happens. Planning had to account for livestock, weather, biosecurity, travel and the operational demands of every location.

Photography and more than 200 videos were shaped into clear educational and editorial stories, giving Australian Good Meat a substantial library for web, campaign and social use.

A growing evidence library

The collaboration created more than a collection of isolated films. It built a diverse body of first-hand material showing the people, practices and places behind Australian meat.

That library gives Australian Good Meat and Meat & Livestock Australia credible, reusable content for explaining complex production topics to domestic and international audiences.

Selected work.

Other Works.

A few projects where this discipline carried the work.

View all work