The Good Energy
A regional renewable energy campaign built to start conversations.
A three-month social media campaign driving conversations around renewable energy in the Hume region.
This was a highly engaging 3-month Social Media campaign on renewable energy in the Hume region. The goal was to drive passionate conversations around renewable energy and highlight the region's leaders who were taking charge of their power.
01
Making a complex regional issue approachable
Renewable energy can quickly become technical or politically abstract. The campaign needed to bring the discussion back to recognisable people, businesses and practical decisions being made across the Hume region.
That meant creating a clear public-facing idea that could hold attention for three months while giving different local stories a consistent home.
02
People-led campaign storytelling
Oga developed the campaign strategy, visual language, website and social content around regional leaders who had taken control of how they generated and used energy.
Portraits, short statements and direct campaign graphics turned individual experiences into useful entry points for a broader conversation. Paid and organic distribution kept the story moving across the campaign period.
03
A coherent platform for discussion
The Good Energy brought the campaign's contributors, information and calls to action into one recognisable system rather than a collection of disconnected posts.
The resulting assets gave the Hume region a clear, locally grounded way to talk about renewable energy and the people already putting it into practice.
Selected work.
Other Works.
A few projects where this discipline carried the work.
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