Gilmandyke
Strategy, content and a digital presence for Gilmandyke.
Brand strategy, photography, content and web design for Gilmandyke Angus, creating a clear and credible digital presence for the stud.
Oga Creative supported Gilmandyke with strategy, content, photography, web design and sale collateral that present the operation and its Angus program consistently.
01
Connecting the operation with the annual sale
Gilmandyke needed a digital presence that could introduce the people and country behind the business while still giving commercial cattle buyers direct access to current sale information.
The challenge was to keep the broader pastoral story and the time-sensitive spring bull sale campaign recognisably part of the same brand.
02
Content built around real proof
Oga combined brand strategy with on-property photography, website design, sale booklet design and campaign assets for social channels.
Family, cattle, working dogs and country all contribute to the visual story, while the website and catalogue organise the practical information a buyer needs to assess the offering.
03
A repeatable sale communication system
Gilmandyke now has a consistent foundation for its year-round brand and seasonal sale activity. New catalogue, website and social content can be added without rebuilding the visual language for every campaign.
That consistency helps prospective buyers recognise the operation across channels and move from first contact to detailed sale information with less friction.
Selected work.
Other Works.
A few projects where this discipline carried the work.
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