StockLive
Frisbee
CRM, Sales & Marketing for Cattle & Sheep Producers
Strategy and brand for Frisbee, the livestock CRM and sales platform built for stud producers.
Strategy and brand for Frisbee, the livestock CRM and sales platform built for stud producers.
OGA Creative partnered with Frisbee to give Australia's stud producers a CRM, sales, and marketing platform that finally feels built for the way they work.
Frisbee replaces scattered spreadsheets, paper files, and disconnected client lists with a single home for animal records, EBVs, sale catalogues, and buyer history. The product is sharp; the brand needed to match it.
We delivered the strategic positioning and visual identity that carry Frisbee's promise of less admin and more breeding into every touchpoint a stud producer or stock agent sees.
Stud producers run serious businesses, but the tools they use to market seedstock have not kept pace. Spreadsheets hold the data, paper catalogues hold the sale, and client information lives across a dozen places.
Frisbee set out to change that, and needed a brand to match the clarity of the product. Generic SaaS polish would not land with cattle and sheep producers; the brand had to feel native to the paddock and the sale yard, while still reading as modern, fast software.
The work was to define a story, a name, and a visual system that explained the platform to producers in their own language, and gave the team a confident foundation to grow from launch.
We started with strategy, defining who Frisbee speaks to, what it stands for, and how it positions against record-keeping tools that stop short of marketing the herd.
From there we built the visual identity, logo, type system, and core graphic assets, designed to scale from a sale catalogue mockup to a phone screen without losing voice.
Every brand decision was anchored in producer language and the realities of selling seedstock, never tech jargon, so the system reads as confidently in a cattle yard as it does in a pitch deck.
Frisbee now has a strategic foundation and a brand identity that match the ambition of the platform, ready to introduce the product to stud operators across cattle and sheep breeds.
The positioning, identity, and graphic system speak as one, giving producers confidence that this is software built by people who understand the seedstock business.
With the brand in place, Frisbee is set up to scale from early adopters to a national tool for marketing, not just managing, seedstock.
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