Coolamon
Premium machinery, communicated consistently.
Strategy, graphic design and digital advertising for Australia's premium chaser bins, mother bins and spreaders.
Manufacturing Australia's premium steel chaser bins, mother bins and spreaders, Coolamon asked OGA to deliver consistent messaging which highlights the quality of their premium products. We have filmed videos, created their website, plus designed brochures, ads, and delivered targeted social media campaigns.
01
Premium machinery needs specific proof
Coolamon manufactures high-value chaser bins, mother bins and spreaders for demanding agricultural work. Broad claims about quality are not enough for buyers assessing capacity, build detail and long-term value.
The brand needed consistent messaging and visual evidence that could show the manufacturing process as well as the machinery operating in the environments it was designed for.
02
Content across the buying journey
Oga produced photography and film at the factory and in the field, then applied the material across the website, product brochures, advertising and targeted social campaigns.
The system combines detailed product information with a recognisable yellow-and-black presentation, helping customers connect individual models with the Coolamon name wherever they encounter the brand.
03
Consistent machinery marketing
Coolamon now has a practical library of product, people and manufacturing content supported by a consistent approach to campaign design.
New products and seasonal messages can be introduced within the same system, keeping the focus on engineering quality while reducing fragmentation between print, web and social channels.
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